Certified Financial Planner®
Owner / Financial Advisor
Investment Fund Advisor at Investia Financial Services Inc.
Amanda is the heart and soul of Royal City Asset Management. With over a decade of experience in the financial industry, Amanda is a CERTIFIED FINANCIAL PLANNER® (CFP®) professional, mutual funds representative and a licensed life insurance agent. She is a proud member of the Institute of Advanced Financial Planners and The Financial Planning Association of Canada.
You could say it all began as a leap of faith: Amanda leveraged her decade of experience running a successful millwright business with her husband and accepted a position as a financial advisor assistant role in 2013. Growing up, she was exposed to the world of personal finance, but never realized just how accessible financial planning could be until she entered into the industry—and it was this revelation that ignited her career. She joined the team at RCAM in 2020 and took over as owner and financial advisor when Mary Mitchell retired in 2022.
Amanda is passionate about breaking down seemingly impossible dreams into achievable goals and making financial jargon understandable through relatable analogies and stories. She prides herself on cultivating a sense of empowerment, education, and partnership with her clients, rather than just dictating solutions. Royal City Asset Management’s approach extends to understanding the client’s life story and aligning recommendations with their goals.
When not in front of clients, Amanda is behind the wheel, ATV riding, camping, and hosting outdoor bonfires with her husband. She enjoys cooking and sharing meals, cherishes time with her young adult children, and relishes watching them embark on their own careers—with a strong financial footing, of course.